WELCOME, RUSSELL WESTBROOK!
We are thrilled to introduce you to a unique and exciting opportunity that aligns perfectly with your bold vision and entrepreneurial mindset. We would love to invite you to be a part of WHY NOT TEQUILA?.
Discover the World of TEQUILA.
Derived from the blue agave in the western region of Mexico, tequila stands out for its national roots, with 88% of its inputs coming from local sources.
According to international agreements, legitimate tequila production is limited to specific regions of Mexico, with Jalisco being the main player in this process, contributing 75% of the national production. Our region stands out for recording the most relevant agave harvests and hosting the most important industrial plants for tequila manufacturing.
SOME COOL NUMBERS from 2023!
Liters produced
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M
Growth in the last five years
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%
Liters exported +120 countries
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M
Millions of dollars generated
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BUSINESS POTENCIAL
Imagine the impact your name could have on the world of tequila. With your personal mantra WHY NOT? we can create a unique experience for enthusiasts of this exquisite beverage.
Your dedication and success in basketball are unparalleled, and now we present you with the opportunity to expand your legacy through “Why Not Tequila?” We believe that together, we can create something extraordinary by combining your entrepreneurial vision with our expertise, authenticity, and quality at every stage of the tequila-making process, as well as within its distribution networks in the United States and Mexico.
The tequila industry has experienced an impressive 41% growth in exports over the last five years, mainly led by the United States, which constitutes 85% of the market. In the U.S., tequila ranks as the third most demanded agri-food product, surpassed only by beer and avocado, according to the Ministry of Agriculture and Rural Development.
This industry solidifies itself as the quintessential “Mexican” alcoholic beverage. The agave-tequila production chain stands out as a successful model of integration with the natural environment and community engagement, achieving maximum quality standards and adherence to principles of sustainability and social responsibility.
A portion of the proceeds generated by “Why Not Tequila?” will be invested in the “Why Not Foundation Mexico.” Aligned with your current objectives, this foundation will focus on supporting significant initiatives in Mexico, reaching out to those in greatest need, and creating a lasting impact on the community. Together, we aspire to make a meaningful and enduring difference in the lives of individuals across Mexico.
10 Stages for the successful launch of WHY NOT TEQUILA?
We have comprehensive expertise and cover all necessary aspects!
10 Stages for the successful launch of WHY NOT TEQUILA?
We have comprehensive expertise and cover all necessary aspects!
Why not join us in this exciting adventure?
We are eager to discuss this opportunity with you and explore how together we can take WHY NOT TEQUILA? to new heights. Contact us and let’s start writing the next chapter of your incredible journey!
WHO AM I?
I am Daniel López, Fund Manager at Apolo Ventures, a private equity firm in Guadalajara. I grew up in a small town near Tequila, Jalisco. I share the conviction of “Why not?” with you, as throughout my life, I have managed to overcome obstacles and challenges, without fear of exploring new ideas and projects, even when they seem impossible.
LET’S TALK!